Showing posts with label Northeast Organic Farming Association of Vermont. Show all posts
Showing posts with label Northeast Organic Farming Association of Vermont. Show all posts

Tuesday, April 13, 2010

BUSTED!!

The other day, I needed to set up a pizza photo shoot, so I announced that I was going to the store to pick up some fresh items like tomatoes, a basil plant, and some garlic. Dan, our online media guy, suggested that I take some pictures since the produce displays might be good for a rich backdrop.

I thought that was a pretty good idea, so I grabbed my pocket-sized Canon and headed for the grocery store. The door opened into the produce section, and right there in front of me was a huge display of vine-ripened tomatoes. The color, shapes, and texture all were very appealing. So, I whipped out my camera, started to focus, and then realized that there were these annoying stickers on practically every darn tomato. I scanned the pile for a shot where there were the least stickers, and “click” took my first photo. Not thinking, I forgot to turn off the flash, which with the overly-lit store gave my photo a greenish-gray tint not unlike the way a dog is thought to perceive color. I quickly switched to manual mode, and just as I snapped the second picture, a manager appeared next to me. You would have thought that I was trying to smoke in an airplane bathroom from the way he swooped down on me. At first, I thought he was going to try to confiscate my camera. Mind you, this is a store where you never see a manager (even when I rounded a corner one day and slipped in a split open container of yogurt on the floor and went flying.) He very calmly informed me that I was violating store policy, and when I pleaded ignorance, he said that a notice was posted in the lobby. Guess I wasn’t looking for that one. Although he did his best to be polite and avoid a scene, I felt like a criminal and was terribly paranoid that I was being watched as I went through the store picking out the items I needed.

I guess what I found kind of strange about the incident was why a store would have a policy like that. Did they think I was a terrorist casing out a place to plant a bomb? Or perhaps working for a competitor and trying to unlock the secret of how to create a tower of tomatoes? Or was I some kind of investigative journalist looking for evidence of mislabeled country of origin or (horrors) a wilted tomato vine? Just last summer, NOFA (Northeast Organic Farming Association of Vermont) invited customers to photograph produce at Vermont Farmer’s markets and make a video. They even had the videos posted on youtube for the whole world to see. So, on the one hand, we had food producers/sellers who were proud of their produce, and on the other, a grocery store whose policy it was to prevent photographs. What gives there? And why do I still think that manager perks up behind his two-way mirror every time I walk in the door and watches to see that I’m shopping for produce, not images?

And besides all that, I still have the photo, and here it is for the world to see. If I could only get rid of those unsightly stickers!